Recently, designers from 22 Frog studios around the globe selected the top 10 trends that would impact innovation in 2019. Among them, "feminine experience" occupies a prominent position, which indicates that women's experience is receiving unprecedented attention, and huge business opportunities lie in related fields such as women’s health and in meeting women’s profound needs.

An obvious signal appears in the auto market, which is traditionally regarded as men-friendly rather than women. But nowadays, campaigns such as “She’s Mercedes” community initiated by Mercedes-Benz, MINI co-branding with fashion blogger Rebecca, indicate that there’s an increasing number of female consumers as women's consumption preferences and decision-making power is growing.

With the enrichment of women's social roles and the simultaneous improvement of women’s consumption power, women gradually have a clearer understanding and orientation of their lives and a higher sense of logic and order in their life decisions. Therefore, believing in oneself and maintaining a comfortable lifestyle have become the basic abilities of women in the new era.

To sum up, “She Economy” market is facing new consumption upgrading opportunities. Female consumers are demanding products and services of higher quality, as well as more unique and varied experiences. Women’s ambition in career, their needs on emotional connection and their pursuit of body freedom and comfort all implicate enormous business opportunities based on the refined understanding of consumption scenarios.

"She economy" represents a vibrant appreciation of beauty driven by consumption scenarios. Context Lab is committed to re-understand today's female consumption scenarios through a unique perspective, building a multi-category scenario map, and define the female consumption business in the new era.